Future Innovation Summit

Future Innovation Summit

Future Innovation Summit (DFISX)

CASE STUDY

The Future Innovation Summit is a two-day event designed to bring the best minds in the world of innovation together. Our aim is to build an incredible community that strives to push forward the boundaries of common knowledge and experience.

Project Scope

Strategy

Positioning & Messaging

Branding & Identity Design

Web Design and Development

Content Production

CHALLENGE

Help Future Innovation Summit redefine the its identity in the 4th edition summit and be very unique, increase ticket sales and brand recognition, and open new streams of expansion widely.

OUTCOME

The event made a huge impact in record time, and provide a whole new Tech experience to the attendees.

Transforming
the Strategy

Pyrmora’s Chief Strategist sat down with DFISX’s CEO, Adnan Al Noorani, and the team of Leo Investment to craft the brand’s strategy for the upcoming FIS 2023 event. Over a three-day facilitated session, they identified the organization’s challenges and together, they prioritized the needs and goals of the business and its customers. This became the foundation for the branding and marketing plans for the 2023 event.

Defining the user

THE BRAND

Understanding the essence of the FIS brand and the community they represent, we collaborated to define the summit’s positioning statement, setting the stage for all event-related content.

Brand Refresh

Pyrmora developed an entire identity system for this event to make sure every attendee touch-point reflected the brand. The rebrand included updating the logo, introducing a new color palette, a new typeface, and AI-inspired design elements. This created a more cohesive experience and atmosphere for both the physical event and its digital extensions.

The Design

“Our highly skilled in-house team of designers, developers, and animators expertly utilizes vibrant colors to evoke dynamic energy and excitement. Seamlessly incorporating earthy tones such as greens and blues, we create a tech-savvy edge. We confidently showcase striking visuals that leave a lasting impression and wholeheartedly engage our attendees through captivating animations and visual designs.”

Play Video
Play Video

The FIS 4th edition 2023 wrapped up its two-day event in October at the prestigious Jumeirah Beach Hotel. The success of the event was evident in the positive feedback from attendees, who expressed high levels of satisfaction with their experience. Additionally, the visual communication at the event was impactful, effectively conveying key messages and enhancing the overall atmosphere.

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