Taif Al Emarat

CASE STUDY

We developed a transformation marketing strategy to showcase Taif as a leading brand of luxury fragrances inspired by Arabic culture and present a compelling stories and position the brand the market.

Project Scope

Strategy

Positioning & Messaging

Branding & Identity Design

Web Design and Development

Content Production

CHALLENGE

Making the brand and its digital experience match the high quality scents and fragrances, and build a new connection between the product and the customer.

OUTCOME

A new brand identity, new shop design, website and marketing materials that repositioned Taif as a leading brand of luxury fragrance inspired by Arabic culture, and traditional concepts.

THE BASELINE

Through in-depth market research and competitor analysis, we defined the unique value propositions that would form the foundation of the brand’s identity. This phase laid the groundwork for a brand that seamlessly blended luxury, tradition, and innovation.

THE STRATEGY

Our primary focus was on crafting a brand strategy that would elevate the brand’s identity to match the exquisite quality of its scents and fragrances.

We delved deep into understanding the essence of Taif Al Emarat Perfumes, its roots in Arabic culture, and the traditional concepts that inspired its creations.

THE DESIGN

Culture Impact. the design process involved attention to detail, ensuring that every click and scroll mirrored the sensory journey of experiencing Taif’s fragrances in person. Simultaneously, our packaging design team crafted visually stunning and culturally resonant packaging that not only protected the product but also served as a tangible representation of the brand’s commitment to luxury.
creating a strong emotional connection between the product and the customer.

Content Production

Through targeted marketing campaigns, we highlighted the brand’s unique story, heritage, and commitment to quality. Positioning and messaging were carefully crafted to resonate with the target audience, creating a narrative that positioned Taif as a symbol of elegance and cultural pride.

To complement our efforts, we conducted professional Production sessions, capturing the essence of each fragrance in visually images and videos. These visuals became integral to our marketing materials, enhancing the overall brand image across various platforms.